Alesana LISTENING PARTY!
Hey guys!
Each month, we will be picking 1-5 teamers to host one BIG amazing listening party for one of our bands. Sometimes you guys will be able to choose who you want to promote, and sometimes, like this month, we’ll have one that we want you to work on. As you all know, Alesana’s new album “The Emptiness” will be released Tuesday, January 26th. We’re looking for fans of the band to host a party promoting their new album on 1/29 or 1/30. All instructions and some great examples are below. Let me know if you’re interested!
Fearless Records Promo Party!
Love Fearless? Want to spread the word about multiple artists at once? Well this is your chance to throw a totally Fearless party! We’re looking for people to host parties in their home, dorm commons, coffeeshops, etc. We want you to go all out with this. Come up with Fearless/Band themed activities that will help promote our bands, think of creative ways to get your friends to buy the music at your party! If you’re interested, you will need to turn in a marketing plan. This should explain all of the contests, activities, date, where the party will be, and anything else you plan on doing. I’ll work with you to get it right before we send materials.
Requirements:
*Party must fall on a Friday or Saturday evening
*Minimum of 20 attendants required (please make these people who may not have heard Fearless music before)
*Must last at least 2 hours
*Focus on Fearless Records must be a priority (i.e. no parties with just Fearless music playing in the background somewhere, etc).
*Party must be decorated with a Fearless theme
* All materials mailed MUST be used. Prizes MUST be given away
-There must be two contests in place. Prizes will be provided. (These must be included in your marketing plan)
* A minimum of 15 pictures and one 90 second long video is required. Video must be uploaded to youtube, tagged with Fearless Records, and 3 Fearless artists, and include music from the band we have decided upon.
* Collect emails for our mailing list, and phone numbers for the Fearless Records mobile fan club.
Goals:
-Get everyone to buy a song, album, or merch at your party. How you do this is up to you, but we will need a marketing plan from you.
-Educate the attendees about Fearless artists. We will be sending “onesheets”. This is one sheet that covers all major highlights of the band, the bio, hometown, release dates, etc. You can use these to help you. Talk briefly about current shows coming to your area, and any exciting news with the band. Make sure you’re working this stuff into conversations, cool signs, etc. These people came to a party, not a lecture
Please make sure you’re prepared for your party as well. Batteries dying, camera getting wet, etc are not excuses for not having the proper pictures. These are all things that can be properly planned for. Again, this should me more than just be a party with Fearless music playing and some posters up.
Example of a past listening party (this was Sparks the Rescue themed only):
http://www.youtube.com/watch?v=kF_XXWnE7gI
(this was for Every Avenue)
http://www.youtube.com/watch?v=YdsRYFhDsg4
A minimum of 15 pictures and one 90 second long video is required. Video must be uploaded to youtube, tagged with Fearless Records, and 3 Fearless artists, and include music from the band we discuss. We are sending a lot of materials, so please only sign up if you’re dedicated to hosting an AMAZING event.
PRIZE: Tickets to a Fearless show, VIP Meet & Greet, and a $30 gift certificate for dinner! *Show subject to approval and excluding Mayday Parade and The Maine*
REPORT
Please fill out the below report and turn it in to katie@fearlessrecords.com no later than 72 hours after your event. Thanks!
What artist(s) did you promote?
When did your event take place (Include time and date)?
Where did the event take place?
How many people showed up:
What activities did you have?
What were the prizes?
What was their reaction to the event, prizes, and music?
What went well:
What didn’t go so well:
Is there anything Fearless could have done to help you more?
Did you get people to add the band on myspace, facebook, twitter, etc/Buy a t-shirt, or buy the album?
How many emails did you get?
How many phone numbers did you get?
Comments about the album:
