Tonight Alive - “What Are You So Scared Of?” Release Day Mission
It’s finally here! Tonight Alive’s debut album, What Are You So Scared Of? is out now! You guys have been doing an amazing job promoting the band so far, please keep up the great work and help us out by participating in the release day mission below! Also, throughout the week try to “like”, share, and leave comments on as many Tonight Alive posts as possible. To sign up for the mission please send us an email with “Release Day Mission” in the subject line.
Mission Details
Due Date: February 20th, 2012
Prize: For completing this mission, you will receive a signed copy of What Are You So Scared Of?, plus if you completed the last mission you will receive a signed poster from the band. We will also be picking 3 of you to win a pair of headphones from BOOM Movement Headphones!
Important Links
- iTunes Link: http://bit.ly/WAYSSO
- Polyvore Contest Link: www.fearlessrecords.com/stylistwanted
- AP Reader’s Chart: http://www.altpress.com/ap_readers_chart
Online Promotion
- iTunes
- Go onto iTunes and create an account (if you haven’t already), and rate and review the new album. Give the album a 5 star rating and write a short review (2-3 sentences) about the album, your favorite songs, etc. Here’s an example: “I’m so excited this album is finally out!! I’ve been listening to ‘Starlight’ non-stop!”
(1 screenshot)
- Go onto iTunes and create an account (if you haven’t already), and rate and review the new album. Give the album a 5 star rating and write a short review (2-3 sentences) about the album, your favorite songs, etc. Here’s an example: “I’m so excited this album is finally out!! I’ve been listening to ‘Starlight’ non-stop!”
- Alternative Press Reader Chart
- Vote for Tonight Alive’s What Are You So Scared Of? in the AP Readers chart. (http://www.altpress.com/ap_readers_chart). Talk up the album as much as you can, referencing song titles and promoting the band.
(1 screenshot)
- Vote for Tonight Alive’s What Are You So Scared Of? in the AP Readers chart. (http://www.altpress.com/ap_readers_chart). Talk up the album as much as you can, referencing song titles and promoting the band.
- Facebook
- Update your Facebook profile to the “Timeline” layout. On Tonight Alive’s Facebook page, they have a “cover” photo album that you can take photos from and post onto your profile. Set one of the photos as your cover and include the album info in your caption. (1 screenshot)
- Tumblr
- Make a creative post on Tumblr that promotes the release of the album. Make sure you include the link to the album in your post and that you have the following tags: #tonight alive, #fearless records, & #what are you so scared of? (1 screenshot)
- Tonight Alive Contest Promo
-
- Participate in and promote the Tonight Alive “Stylist Wanted” Contest. www.fearlessrecords.com/stylistwanted
- For this contest, make an account on Polyvore and create outfits for the members Tonight Alive using Tilly’s clothing and Van’s shoes.
- Contest Requirements
- Each entry will consist of one outfit
- Contestants may make unlimited entries
- Outfit must include: 1 top, 1 bottom, at least two accessories, Vans shoes, a picture of the band, and What Are You So Scared Of? album artwork
- Submit entries to Fearless Records’ Polyvore page
- Contestants must tag Tilly’s, Tonight Alive, Vans, and Warped Tour on social network when submitting
- U.S. only
- Five Grand Prizes will include
- Autographed album
- Autographed poster
- Tilly’s Gift Card
- Vans Shoes
- 2 tickets to the Vans Warped Tour
- The winners’ look will be modeled on the band for a Tilly’s photo shoot, and featured on the websites of Vans, Tilly’s, Warped Tour, and Fearless Records (1 screenshot for every submission)
Street Promotion
- Instagram
- Using your cell phone, take a photo of the album at a music retail store (i.e. Best Buy, Hot Topic, etc.) and post to Instagram. If you don’t have Instagram, use twitpic, or use the regular “Share Photo” option and post it to Facebook. (1 screenshot)
- When you post your picture, make sure to tag Tonight Alive and say you bought the album. Here’s an example: “I just got the new @Tonight Alive album at Hot Topic!”
THEN PICK ONE OF THE FOLLOWING
- Hot Topic
- Listening Stations – Go to your local Hot Topic store (if you have one) and pull up Tonight Alive on the in-store listening station. By doing this, you will make sure that future viewers can see and listen to What Are You So Scared Of? (1 picture)
- Go to a music retail store and put a copy of What Are You So Scared Of? in the front of the CD rack, so that other customers see the CD first.
(1 picture)
- Apple Store
- If you have an Apple store in your area, go there and make the homepage of one computer, the Tonight Alive official website (www.tonightaliveofficial.com) (1 picture)
- Go to a music retail store and put a copy of What Are You So Scared Of? in the front of the CD rack, so that other customers see the CD first.
(1 picture)
